Public88 : Fashion

* French women’s ready-to-wear sales fall 0.3 pct in 2010

* French women’s ready-to-wear exports rise 2.6 pct in 2010

* Cotton price doubles, silk up 50%, wool up 16% in 2010

By Astrid Wendlandt

PARIS, Feb 25 – The recovery of France’s fashion industry could be more fragile than expected as brands raise their prices this year to pass on surging raw material prices, a fashion trade body warned on Friday.

Women’s ready-to-wear sales in France remained flat in 2010 at 11.6 billion euros after falling 3.2 percent in 2009 but they could suffer again this year from the high costs of cotton, silk, wool, leather and other materials.

“We are hoping of course that the recovery will continue in 2011, but consumption could be hit if brands lift prices … and we expect some will,” said Francois-Marie Grau, general secretary of the French Federation for Ready-to-wear.

At the luxury end of the sector, brands such as Louis Vuitton and Chanel have already raised some prices, and analysts expect further hikes this year.

However, the increase has not prevented the luxury segment of France’s ready-to-wear market from enjoying a strong rebound in 2010, as shown by recent results from brands including Yves Saint Laurent, Balenciaga and Lanvin. ; 2010 results, see [ID:nLDE71G05B] For LVMH’s ; 2010 results, see [ID:nLDE71310T] ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^>

The Federation said Japan now represented 6 percent of France’s total ready-to-wear exports, up from 5 percent in 2009, and had replaced the United States as its No.1 export market.

Overall, it said women’s ready-to-wear exports rose 2.6 percent in 2010 to 2.4 billion euros.

The lobby group, which represents companies across the price spectrum, said top sellers in 2010 remained dresses,

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